Powerful Marketing and Donor Development Tools

DonorWeb as a Marketing and Donor Engagement Tool
Managing one’s bills, finances, investment accounts and other financial relationships online has become ubiquitous to the modern consumer and online portals that provide them with sophisticated, functional access to their accounts serve a vital dual role as both a powerful marketing vehicle and an automated customer service department.

NorthStar 500, in combination with DonorWeb, provides development teams with a powerful tool to attract and retain even the most sophisticated donors with an online account access offering that:

• Fosters 50-80% adoption rates from current donors: As banks and financial institutions are well aware, retention rates for customers with online accounts are significantly higher. Our clients have found their online donors to be some of their steadiest, most active and most loyal contributors and credit DonorWeb with acting as a fundamental building block in the foundation of this relationship.
• Provides a vital marketing vehicle for new donors: Online account access is fast becoming a requirement, not a feature, for modern donors. While building relationships will always be the core of philanthropy, having a compelling online account services package is critical to matching competing philanthropies offerings and attracting new donors.